St. Louis businessman Charles L. Grigg launched a new soft drink just two weeks prior to the stock market crash of 1929. Originally called “Bib-label Lithiated Lemon-Lime Soda,” it contained lithium citrate. Lithium is an element found in many mineral springs (mineral water was often bottled and sold for its allegedly healthful properties), and it was once prescribed for many ailments, including gout, rheumatism, and kidney stones. It did little good for these problems, but it is known as a mood-stabilizing drug. In marketing his drink, Grigg used the slogan, “Takes the ‘ouch' out of grouch.” The drink's name was later changed to “7 UP”—supposedly the “7” indicated its seven-ounce bottle and the “UP” the rising bubbles from its strong carbonation (Klein 1999; “7 UP” 2010; Nickell 2005).
The Popular Culture Association (formally the Popular Culture Association / American Culture Association) is an academic organization devoted to promoting the study of popular culture. We were founded in 1971 by Ray and Pat Browne, and have met regularly since–bringing together scholars from around the world to develop ideas and learn from one another. We hold a yearly conference, publish two journals, and work with several regional and international affiliates to promote the field. Take a look around to learn more about the organization and what we can offer you.
It is tempting to confuse pop music with popular music . The New Grove Dictionary Of Music and Musicians , the musicologist 's ultimate reference resource, identifies popular music as the music since industrialization in the 1800s that is most in line with the tastes and interests of the urban middle class. This would include an extremely wide range of music from vaudeville and minstrel shows to heavy metal . Pop music, on the other hand, has primarily come into usage to describe music that evolved out of the rock 'n roll revolution of the mid-1950s and continues in a definable path to today.