As of 2015, approximately 70% of . adults shop online at least monthly, and 33% are thought to shop online every week. Online sales in the United States are expected to increase from $335 billion in 2015 to $523 billion in 2020, a staggering rise of 56%. Taking these statistics into consideration, it is vital for marketers to utilize online tools such as social media and digital advertising, both on website and mobile device applications, as well as internet forums. Considering an appropriate distribution channel for products purchased online is also an important step in the process. Online marketing is a critical element of a complete marketing strategy.
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The Berlin School of Economics and Law (BSEL) awards successful students of this programme the internationally recognised Master of Arts (.) degree. The International Marketing Management programme provides the skills to effectively take on demanding management and executive tasks in companies active in international markets and is recognised for qualifying graduates to apply for posts in the senior German civil service - in line with the joint guidelines agreed by the Standing Conference of the Interior Ministers of the Länder (Innenministerkonferenz) and the Standing Conference of the Ministers of Education and Cultural Affairs of the Länder in the Federal Republic of Germany (Kultusministerkonferenz).