Believe it or not, the vehicles you use for delivery, sales and service have a big impact on your brand image. As your vehicles travel throughout your local market territory they make numerous impressions on your local customers and prospects. Operating hybrid or FlexFuel vehicles for your delivery or sales and service cars will not only save your business in gas expense, but will send a clear message that your business is also eco-friendly. Be sure to include your green marketing messages and/or logos on your vehicle car graphics and branding .
Green marketing is typically practiced by companies that are committed to sustainable development and corporate social responsibility . More organizations are making an effort to implement sustainable business practices as they recognize that in doing so they can make their products more attractive to consumers and also reduce expenses , including packaging, transportation, energy/water usage, etc. Businesses are increasingly discovering that demonstrating a high level of social responsibility can increase brand loyalty among socially conscious consumers.