Format for writing a case study

I mentioned earlier that I’d seen something recently that inspired this new approach. A few weeks ago I stumbled upon the website for Teehan+Lax , a digital agency in Toronto that has truly made an art of the long-form case study. In fact, their site is mostly just a collection of long, detailed, interesting, inspiring — great — case studies. Like this one , and this one , and this one . You should read them. But be warned: in addition to making use of all of the elements I’ve discussed so far, they are beautiful. Really, really beautiful. So beautiful that you might be tempted to think that it’s their design, not their content, that makes them great. You might even be thinking, Chris, after all of that hard talk about seduction, you send me here ?! Well, I won’t deny that the visual presentation of these case studies makes a powerful impression, and certainly helps readers focus their attention enough to stay the course over a long read. But it’s the substance of these case studies that I want you to study. I wouldn’t want you to conclude that this sort of content is impossible for you to do just as well, simply because you can’t match Teehan+Lax’s design. (So you know: I’m intending to publish our case studies using the same template we’re using today, though I’d be lying if I said I wouldn’t love to create something just as custom as they have.)

Format for writing a case study

format for writing a case study

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