It was great seeing you at the event last week, and thank you for the ideas on more examples that would be helpful.
I like where you’re headed with your idea. I would recommend against using the phrase “direct mail” because while you mail your publication to homes it’s not as targeted as most direct mail campaigns.
Also, why mask the publication you work for? Be proud that you work for the Arlington Shopper.
How about: “I help local businesses promote themselves in the Arlington Shopper.”
Let me know your thoughts…
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To use your business plan to grow 30% faster than the competition, you need to track your actual results - the sales that you get and the expenses that you incur - against the goals that you set out for yourself in your plan. If things aren’t going according to plan, perhaps you need to adjust your budgets or your sales forecast. If things are going well, your plan will help you think about how you can re-invest in your business. Either way, tracking your progress compared to your plan is one of the most powerful things you can do to grow your business.